Queensland Health
Queensland Health — On Time Surgery. Wait Time Guarantee.
Queensland Health needed a series of television commercials to communicate the State Government's new On Time Surgery. Wait Time Guarantee initiative. The campaign had to explain a practical public-health message in a way that was simple, clear and easy for a broad audience to understand. KINGPIX was engaged for full production, taking supplied scripts and turning them into a completed campaign of five commercials filmed across Brisbane and the Gold Coast.
Project
On Time Surgery. Wait Time Guarantee.
Role
Full production
Deliverables
1x 60 second television commercial, 4x 30 second television commercials
The Brief
The campaign needed to communicate a clear promise: eligible Queensland patients would receive elective surgery within the medically recommended timeframe. The message had to feel direct and accessible, while still carrying the authority and trust required for a government health campaign. With scripts supplied, the job was to translate the written material into a practical screen production — casting, locations, scheduling, crew, filming and delivery across multiple commercials.
The Work
KINGPIX managed the production from script to screen, coordinating the moving parts required to bring five commercials to life. Filming took place across Brisbane and the Gold Coast. The creative approach used everyday Queenslanders, hospital environments and simple visual storytelling to make the policy feel understandable. The focus was on clarity: what the guarantee meant, who it was for, and the reassurance it was designed to provide. The project had complex post-production whereby each character was transformed from 'just another number in a line' to a happy and healthy patient.
The Outcome
The result was a five-part television campaign that turned a government health policy into a clear public-facing message.
