Penrite Oil
Penrite Oil — 100 Years. Still Driven.
To mark Penrite Oil’s centenary, a large body of work was created to celebrate the brand through story rather than hard sell. The campaign combined hero brand TVCs, nine ambassador-led films and three additional pillar spots built around craft, legacy and family.
Project
Centenary campaign
Role
Editorial, post-production and finishing
Deliverables
60s and 30s brand TVCs, 9 ambassador stories, 3 pillar TVCs
The Brief
The campaign needed to mark 100 years of Penrite in a way that felt true to the brand. Rather than leaning only on heritage, the work was designed to connect Penrite’s history to the people and values around it now, with family, craft and legacy forming the emotional backbone of the campaign.
The Work
This was a substantial, multi-part production spanning many months. At the top level were the main centenary TVCs, including a 60-second hero film and a 30-second cutdown. Alongside them sat nine ambassador-led story films, each focused on an individual voice and built to feel more intimate and story-driven, with Penrite present but never pushed too hard. From that wider body of material, three additional 30-second brand spots were created around the themes of craft, legacy and family.
Our role was to shape these pieces through story-telling, editing, post-sound, colour grading and final delivery. That meant finding the emotional through-line in each film, building stories that felt authentic and resonant, and helping create a consistent tone across a campaign with many moving parts.
The Outcome
The final result was layered. The hero TVCs gave Penrite a strong brand statement and history, the ambassador films brought depth and humanity, and the three pillar spots distilled that wider material into clear emotional themes. Across all of it, post-production played a central role in shaping how the stories were told.
